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Are You Matching Your Ad & Landing Page Messages?

July 23 by Sling & Stone

If you are doing any form of advertising on the internet, you can immediately improve your ROI by going through your campaigns and making sure your landing page delivers on what your ad is promising. [...]

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Category: News Topics: Conversion Rate Optimization, Pay Per Click (PPC) Advertising

How To Get The Most Out Of Facebook’s Multi-Product Ads

July 17 by Sling & Stone

If you are doing any Facebook ad marketing for your travel business, this is a must read. You probably are already familiar with or heard about their multi-product ad format, and this article covers [...]

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Category: News Topics: Facebook, Pay Per Click (PPC) Advertising, Social Media Marketing

Steps That Make Google AdWords A Little Less Scary

June 25 by Sling & Stone

If you are a first-time user of Google AdWords or thinking about using it for your travel business, it may be a little scary when first looking at it. But if you follow some steps from the start, you [...]

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Category: News Topics: Google, Pay Per Click (PPC) Advertising

New Study Says You Should Bid On Your Travel Brand

June 24 by Sling & Stone

A new study by Bing Ads comparing clicks for travel companies that bid on their branded search terms versus those that don't, shows reasons for why you should. When no ad for the branded search term [...]

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Category: News Topic: Pay Per Click (PPC) Advertising

Retargeting Strategies For The Different Stages Of Visitors

June 23 by Sling & Stone

The best thing about retargeting is that it allows you to continue to market to those that came to your travel website and didn't convert to a client. However, you shouldn't use the same marketing [...]

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Category: News Topic: Pay Per Click (PPC) Advertising

Creative Use Of Facebook Ads Carousel For Travel Marketing

June 16 by Sling & Stone

Facebook ads are a great way of targeting your ideal clients in their news feed. Last year they introduced their carousel link ads which allowed you to display multiple images in a single ad. Since [...]

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Category: News Topics: Facebook, Pay Per Click (PPC) Advertising

Banner Design Tips To Get Prospects Clicking

June 16 by Sling & Stone

If you are doing remarketing on your website (which you should, if you are not), then you should take a look at this article which gives some really good tips on drawing attention to your ad to get a [...]

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Category: News Topics: Conversion Rate Optimization, Pay Per Click (PPC) Advertising

Use Facebook To Attract Customers Near Your Location

May 19 by Sling & Stone

You can now use Facebook's location targeting to drive customers to your door. This is great for local travel agencies that have a physical storefront, and want to attract walk-in clients. Now you can [...]

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Category: News Topics: Facebook, Pay Per Click (PPC) Advertising, Social Media Marketing

Google AdWords Still Works For Your Business

May 18 by Sling & Stone

"AdWords is too expensive!" "SEO is better, so you don't need to pay." "AdWords traffic never converts" I've heard these arguments, and most of you may still be using some of them. But I assure you [...]

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Category: News Topics: Google, Pay Per Click (PPC) Advertising

You Can Learn From Viewing Ads On Facebook

May 18 by Sling & Stone

When it comes to being successful with advertising on Facebook, targeting your audience is key. Sometimes you can get ideas from looking at ads that are being targeted at you. Next time you're in [...]

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Category: News Topics: Facebook, Pay Per Click (PPC) Advertising

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Quick Reads:

Whoa…$80,000 In 3 Days From Facebook Marketing!?!

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