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A Short Guide To Determine Social Media ROI

April 6 by Sling & Stone

If you are asking yourself, "Is social media really all that important to my agency? I mean, what type of return am I getting when I invest my time and money into it?" Well, glad you asked. Here's an [...]

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Category: News Topics: Analytics, Infographics, Social Media Marketing

Google+ And Becoming A Subject-Matter Expert

April 6 by Sling & Stone

As a travel expert, you aren't really an expert at all things travel. You have a specific area of travel in which your knowledge and expertise stands above all others. You can use that to establish [...]

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Category: News Topics: Google, Social Media Marketing

DIY Market: What’s All This Talk About Meerkat?

April 3 by Sling & Stone

Meerkat isn't just a TV show anymore, it's a phone app that is grabbing attention on the web for social media. So what's it all about? How can you use it in your business? Take a look at this start-up [...]

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Category: News Topic: Social Media Marketing

Where To Find The Best Keywords To Use On LinkedIn

April 2 by Sling & Stone

If you use LinkedIn, you may be having trouble finding what words you should be using in your profile, or when you search for potential clients. Here are some tips that will help you with that. Some [...]

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Category: News Topics: LinkedIn, Social Media Marketing

When Is The Best And Worst Time To Post On Social Media?

April 1 by Sling & Stone

If you're building relationships with your audience on any of the social media platforms, it's best to know when they are online and will most likely see any messages or content you share. Here's an [...]

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Category: News Topics: Facebook, Google, LinkedIn, Pinterest, Social Media Marketing, Twitter

Using Social Media And Nurturing Relationships

March 31 by Sling & Stone

One of the things a lot of travel agencies get wrong is having the mindset that the role of social media is to make sales. This couldn't be farther from the truth. Social media can definitely [...]

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Category: News Topic: Social Media Marketing

Image Sizes For The Social Media Platforms

March 27 by Sling & Stone

Your business uses images to grab readers' attention on social media, but with each platform treating images differently and having their own recommended size proportions, it can get confusing. The [...]

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Category: News Topics: Facebook, Google, Instagram, LinkedIn, Pinterest, Social Media Marketing, Twitter

Using Facebook Graph Search For Audience Research

March 27 by Sling & Stone

The Facebook graph search's power is overlooked by many as an effective social media tool. With it you can find out a lot about the audience of not only your business, but your competitor's as well. [...]

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Category: News Topics: Facebook, Social Media Marketing

How To Achieve Engagement With Social Media

March 25 by Sling & Stone

A lot of the social media information out there talks about getting followers, but focusing on having a large number of followers isn't the goal. Social media should be about engagement with your [...]

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Category: News Topics: Infographics, Social Media Marketing

Marketing Activities That Are Hindering Business Growth

March 25 by Sling & Stone

Here's a great rundown of activities which are keeping your business from growing. It's an eye-opener, and kind of stings when you read an activity that you are guilty of doing. Some may find only a [...]

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Category: News Topics: Content Marketing, Social Media Marketing

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