Twitter's disappointing revenue numbers is good news for business marketers. With Twitter placing a focus on increasing revenue, this means they'll be offering better advertising options to attract ad [...]
Are You Using Twitter Cards In Your Marketing?
Twitter has gone multimedia with their Twitter card feature. Now anytime you engage with your audience you can also market your brand. This article gives some tips on how to incorporate photo cards, [...]
Marketing Hacks You Can Use On Twitter Right Now
Twitter's recent feature of tweet analytics gives you a lot of information about your tweets and audience which you can use to increase engagement and reach. For example, you can test topic ideas to [...]
What Role Does Twitter Play In Social Media Marketing?
There is no shortage of platforms out there for social media marketing. The question is, which one should you invest your time and energy into to get the results you want. Well...it depends on the [...]
How To Use Twitter Ads For Lead Generation
Of the three main platforms for advertising (Facebook, Google, and Twitter), I would say Twitter comes third in my preference. But that's not so say that it's a bad platform for advertising, just [...]
Twitter Hacks You Should Use To Boost Engagement
Twitter is becoming less like the wild wild west, they've maintained their position as one of the top social media platforms and they're only getting better now. There's so much more you can do now to [...]
The Dos And Don’ts Of Content Marketing On Twitter
This is a list of things you should and shouldn't do when promoting content on Twitter. Things like making good use of the 140 character space, and adding a picture to increase engagement. There's [...]
Twitter Launches New ‘Buy Now’ Button For Transactions
Twitter is moving into the e-commerce space with the ability to add this button to increase commercial transactions. So what does this mean to the travel industry? Will airlines use it to fill empty [...]
See Tweets You May Have Missed While Away
One of the disadvantages of using Twitter is that most of your audience will miss a tweet if they are not looking at their timeline at that time. Now they will be able to see it if your tweet was able [...]
Which Social Media Platform Is Right For You?
You know your agency needs to utilize social media to interact and connect with existing and prospective clients, but which one is the best and which should you focus on? There really isn't a right [...]