Norwegian Air, in an effort to engage with Millennial travelers, launched an Instagram campaign for their cheap flights to Las Vegas. The results, 1600 social media followers were able to visit the campaign’s website and the image was shared widely across the network. This is definitely a campaign meant for mobile, as you are able to type in the actual emojis, for desktop it’s a little trickier.
Read the full article here:
Emoji-only URL worked wonders for Norwegian Air. More to come?