For any retail business that has a presence online, search is a big part of driving traffic to your website. But the major search engines like Google and Bing are not the only players to pay attention to. Facebooks open graph search is new and creating a lot of waves for how businesses can be found on Facebook’s website using integrated code. I have to warn you, the following can be pretty technical and hard to follow.
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http://searchengineland.com/seo-for-facebook-open-graph-search-150772