When your business creates content for its audience, it is important to remember the main goal…to make more money. While your posts and articles are focused on engaging your readers, you should still have calls to action that will get them started down a path towards conversion. You can achieve this by making it about them. Give them a little something for their interaction; and make it a game that they can enjoy.
Read the entire article here:
http://contentmarketinginstitute.com/2013/03/creating-engaging-content-calls-to-action-get-conversions/